Dubai's Burj Khalifa as a Canvas

Understanding the Display

Perspective Is Everything

While the canvas spans almost 30,000 vertical pixels, viewers predominantly experience the projection from ground level. Hence:

• Lower third of the screen carries the most visual weight.

• Topmost regions are rarely perceived clearly from below—often visible only from a distance or via drone footage.

• Design Tip: Emphasize key visual storytelling between 25%–75% of the vertical screen for maximum ground-level engagement.

Tools & Templates You’ll Need

• After Effects / Premier Pro / Media Encoder

• HAP Codec (QT)

Templates:

• Perspective Method (1576 × 6240)Ideal for fast previews and WYSIWYG workflows. Sacrifices minor accuracy for visual ease.

• Parallel Method (149 × 29,628)Pixel-perfect, LED-accurate. Best suited for architectural alignment or effects that require per-pixel precision.

Tips (Trust me on these)

• Design with distance in mind: Large visual elements read best.

• Movement over detail: Subtle textures and intricate strokes are lost at scale.

• Avoid small text: Use bold, large, high-contrast typographic elements if needed.

• Test early: Use preview simulations to verify your motion and focal points.

• Check your file size: HAP renders can become large—optimize accordingly.

Rendering Specifications & Best Practices (As per Emaar’s documentations)

• Frame Rate: 30 FPS (non-Interlaced)

• Format: QuickTime movie (.MOV)

• Codec: HAP (with embedded audio)

🔊 Audio Specifications:Use uncompressed stereo audio at 44.1 kHz or 48 kHz.

⚠️ Important Note:Do not deliver files in HAP-Q with Alpha, as this format is not supported.